Producers of high quality media content need to develop their audiences just as they develop their programming. Of course, this has been the case for a long time now, and the job has never been easy. Challenges present themselves regardless of whether you are running a small shop or belong to a major company.
These days, however, digital collectibles provide means of funding projects, rewarding audience members for their interest and loyalty and building a community of readers or viewers in parallel. Whether your product is analogue or digital, a layer of NFT-powered collectibles can be laid over the top. This can take the form of new means of funding individual chapters of a serialised novel, building an audience for a a character-based film with added stories within the show universe offered only to holders of digital collectibles, or re-engagement of a fan body for a decades-old show being revived.