Weird and wonderful profile pictures are cool, but they are just the start of what can be achieved.
As expressions of personality and membership certificates, digital collectibles will soon be a universal means of building an identity – in the real world but especially online.
What can you add to a membership certificate to make it really attractive? How can you drive membership acquisition through community building? Since they easily connect the physical and the virtual, digital collectible goods are the perfect medium with which to create layers of identity and membership for social groups, associations, professional guilds, secret societies…