Keeping the customer motivated is key to success – theirs and yours.

In martial arts the belt system is motivation in itself. Fitness programmes do not have the same certification frameworks. These need to be created and implemented, whether it’s a fitness studio, a yoga club or any other individual service focused on helping people reach their goals.

A well thought-out and innovative rewards programme will also enhance community building, influencing the clients’ individual progress.


How do you turn extrinsic motivation into intrinsic motivation? How do you sustain clients’ interest, to keep them on track and on target, delighted with their progress? How do you build a community using mechanisms that are simple to manage, effective and potentially self-funding?

Digital goods used appropriately can offer answers to all these questions.